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Lab Notes Blog

Clearing the Air Over Adobe's new Creative Cloud Business Model

February 2, 2012

Tags: Adobe, Creative Suite, Creative Cloud, Photoshop, Lightroom, Illustrator, InDesign, Digital Publishing Suite, software

For some months, the Web and creative community have been abuzz with rumors related to Adobe's upcoming transition to offering its software via the cloud.

Most of the public's concerns about Adobe's new Creative Cloud business model were related to how the monthly fee would affect the budgets of price-sensitive artists and photographers. After all, when you buy a box, you pay once and you're done; you have the software for as long as you want. Then, if you don't want to pay to upgrade to the next version, you can still keep working. With the Adobe Creative Cloud business model, you can never stop paying the monthly fee, if you want to continue to use the software.

This afternoon, we spoke on the phone with Heidi Voltmer, Adobe's Director of Product Marketing for the Creative Pro Business division. During our conversation, she revealed (more…)