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Lab Notes Blog

Metadata = eBook Sales

January 26, 2012

Tags: eBooks, ePublishing, Metadata

At Digital Book World conference yesterday, president of Nielsen Book Jonathan Nowell gave a compelling presentation on the connection between metadata and eBook sales.

If you plan to ePublish, be sure to pay attention to metadata. According to a Nielsen study, full use of metadata (providing specific information about your book) is directly linked to dramatically increased sales and profit.

Here's a link to that downloadable study: White Paper: The Link Between Metadata and Sales.