Choosing the right paper for any print job is dependent on your budget, your purpose and the type of message you want your printed material to send. Our latest article on paper for Computer Shopper explores the options available, and how to choose among them:
“Once upon a time (and yes, it is something of a fairy tale) futurologists and technology journalists confidently predicted that the arrival of the paperless office was both inevitable and imminent. What with e-mail and the Internet, the inexorable denouement and impending extinction of newspapers and magazines, plus the rise of emerging technologies like e-books and electronic tablets, there would be no compelling reason to continue using expensive, ephemeral, forest-devouring paper. Alas, the reality has been quite different, because the ubiquitousness of computers and electronic communications hasn’t dented or diminished the use of paper one iota .... But the big problem most people face is not whether or not to print to paper, but what is the best kind of printer paper to use. The answer is it all depends.....”
Read the full article.
